1984 to 2026Longwood and Sanford, Fla.Sources linked on every date
What the record supports.
The October 2018 packagePRINTING profile reported about $95 million in projected combined annual sales for Consolidated Label and Online Labels. It put sales at about $225,000 a year when Joel bought Consolidated Label in 1984.
That is revenue, not profit, valuation, or personal wealth, and it was a projection at the time rather than an audited figure.
Dave and Joel on the press floor, 2018. Photograph: packagePRINTING.
Good businesses begin with people.
An engineer by training. A builder by experience. A mentor by choice.
Joel spent 15 years at General Electric in engineering and sales. In 1983 GE sent him to Orlando to run sales for a robotics startup. When it didn’t work out, he stayed in Florida and went looking for a business to buy.
An old Yellow Pages listing led him to Consolidated Label: six employees, two hot-stamp presses, and a 1,200-square-foot building. He bought it in October 1984 and grew it one customer, one press, and one hire at a time.
His son Dave built OnlineLabels.com around a new way to buy labels online. Together the two businesses joined manufacturing know-how with the reach of e-commerce, and in 2020 they merged as Online Labels Group.
Now his attention is on passing that thinking along to people who are finding their own way.
Industrial engineering, class of 1969. Today he and his wife, Annette, fund the university’s Summer Engineering Innovation Program for sophomore engineers.
Two businesses, built by one family and the teams around them.
ConsolidatedLabel Co.
The craft of building.
Custom labels, shrink sleeves, and flexible packaging, grown through steady investment in presses, people, and plant. By 2019 it ran 18 presses with 320 employees.
In 2014 the company moved into a 170,000-square-foot headquarters on 24 acres in Sanford, a facility investment a 2018 profile put at $13 million. It made room for new presses, around-the-clock shifts, and a growing team.
Candid conversations about building a business and understanding the people who make it work. For students, founders, business owners, and industry groups.
“A gifted mentor and friend to any converter in need.”
Finding repeat demand, keeping promises, and making disciplined decisions about where to invest. Practical lessons for students, founders, and business owners.
“Success of any business is based upon the predictability of the business model.”
Understanding people
Leadership and relationships
What customers really need. Why employees stay. How trust gets built through everyday decisions. The human side of running a company.
“Our whole strategy was then and is today, customer driven.”
Thinking beyond the next quarter
Judgment and perspective
Making room for change while staying grounded in what works. Lessons on technology, family business, responsibility, and giving back.
A proposed mentorship initiative in Winter Park that would bring emerging business builders together with people who have spent a lifetime learning the work.
The idea is practical: real conversations, real business projects, and relationships that last beyond a single talk.